1661 TANGLEWOOD

1661 Tanglewood is a 34-story luxury residential tower conceived as a continuation of the legacy of Houston’s Tanglewood neighborhood. Judson developed the brand strategy and identity around permanence, restrained luxury and a strong connection to the neighborhood’s history. For the website, I translated that traditional visual language into a digital sales experience designed to convey what it would feel like to live there before the building was complete. I led content architecture, UX and visual design, motion and development direction, including an interactive availability tool that allowed prospective buyers to explore residences spanning multiple floors, floor plans, views, amenities and other property details.