CASA

CASA Houston is a new luxury furniture and interiors brand developed for Sudhoff Companies, representing a curated collection of international manufacturers. Judson created the identity and broader brand experience across digital, collateral and showroom applications. For the website, I led the design team across content architecture, UX, visual design and development direction. The challenge was to create a refined digital expression of CASA while giving each manufacturer room to retain its own identity within an extensive product catalog. The platform combined e-commerce and detailed product exploration with an in-store interface, allowing the same product content to power both the public website and interactive showroom displays.