HOLDEN HILLS

Holden Hills is a new residential community by Stratus Properties and the final phase of development within Austin’s Barton Creek area. Judson developed the brand positioning and identity around its connection to the landscape, sustainability and a distinctly Austin sense of place.

My role focused on translating that brand into a digital experience that could immerse prospective buyers in the landscape and atmosphere of Holden Hills before the community was fully realized. I led digital direction, content architecture, UX and visual design, motion and development direction, creating an experience intended to make the property feel tangible well before completion.