MAKE CULTURE

Make was created as a new multidisciplinary design practice for Kelie Mayfield, expanding beyond interiors into architecture, procurement and other creative services under a single brand. Judson developed the name, brand strategy and identity to support that broader vision. For the digital experience, I led content architecture, digital direction and UI/UX design, creating a website concept that brings several distinct areas of practice together under one cohesive mission. The portfolio system was designed to accommodate work ranging from residential interiors to offices and large-scale hospitality projects, with enough flexibility to scale with the practice over time.