PEARL RIVER COMPANIES

Pearl River Companies is a real estate investment, development and asset management firm created as a new brand by Judson. The identity drew from the landscape and character of the Pearl River region to give the company a sense of authenticity and permanence. For the website, I led digital direction, content architecture, UI/UX design, motion design and development direction. Rather than overload visitors with information, I designed the experience for quick scanning, using concise content, prominent metrics and visual highlights to establish credibility and encourage direct engagement.