TREEBEARDS

Treebeards is a longtime Houston restaurant brand that Judson first helped developed a new visual identity in 2018 through identity, print, collateral and environmental design, then refreshed again in 2023 as the relationship expanded into digital. The updated brand modernized the visual system while retaining the familiarity and recognition built over decades. For the website, I led digital direction, content architecture, UI/UX design and development direction, and personally designed the experience. A central challenge was creating a custom online ordering system for both takeout and catering across three high-volume locations. I mapped the ordering patterns around Treebeards’ existing back-of-house workflow, creating a system designed for daily operational use as well as a more modern customer experience.