ULTD Collective

ULTD Collective is a commercial real estate brand created for Pennybacker Capital to reposition and market a growing portfolio of office properties. Judson developed a bold, flexible identity intended to give the new company a contemporary edge while establishing it as a credible real estate operator. For the website, I led digital direction, content architecture, UI/UX design and development direction, creating a scalable portfolio platform that balanced the ULTD brand with the distinct identity of each property. Detailed property pages brought together floor plans, galleries, virtual tours, building history, floor plates and neighborhood information. The platform was later adapted for Pennybacker’s Pivot Logistics portfolio.